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New, cleaner formulations eliminate sulfates and parabens—and BBW hand soap is now in refillable packaging.
January 17, 2024
By: TOM BRANNA
Editor
Bath & Body Works Inc. reformulated the entire body care product lines to meet the beauty consumer's changing preferences. Fragrances remain the same, which makes sense since many of its beloved, well-known scents drive product sales. But the product formulations no longer contain sulfates, parabens or articifical dyes. The reformulation spans Bath & Body Works' extensive portfolio of personal care products and exclusive fragrances, including the best-selling scents Cha...
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